engage and
drive sales
with video
HubSpot found that 72% of customers would rather learn about a product or service through video.
Research by Aki shows that featuring video on your landing page can boost conversion rates up to 80%.
Research shows that using video improves time spent on webpages up to 2.6 times.
video types
Videos have two parts: What you say and how you say it. The what is your strategy — the plan of attack, the selling argument. The how is the execution of that strategy — the particular form it takes. Oftentimes, the what decides the how. Based on this criteria, we can view marketing videos in two different ways: by style and by content.
Types by style
Live action, animation, or a combination of both? Click below to learn about videos based on their design style.
Types by content
Are you marketing a product or promoting an event? Click below to learn about videos based on content.
production workflows
Live action
Live action projects require developing a strategy, scheduling a shoot, capturing live footage and post-production editing.
Animated
Animation projects focus heavily on script writing, story boarding and animation reviews.
working with our team
What’s my ultimate goal (awareness, consideration, conversion ...)?
Who’s your target audience?
How complex is the topic?
What are your distribution channels (internal versus external)?
After thinking it through, please fill out this questionnaire for us to better understand your need.
You can write a script on your own or work with members of Creative Services.
If you’d like to learn how to write your own script, please click here.
Fill out the questionnaire to help us better understand your needs.
In the research phase, provide written materials on the topic (webpage, product sheets, white papers or brochures).
In each workflow phase, engage all stakeholders to review the work we submit in a timely manner.
To work efficiently, we need to end one phase completely before entering the next one.
In the production phase, if self-recording is required, please refer to this tutorial video on how to film yourself with your cell phone.
If a product demo is required, Mac users can screen record using QuickTime Player. For Windows users, Snagit is the approved software by Experian. Please contact the animator for direction as there are certain settings that need to be fine-tuned to get the best results.
Start with Experian’s internal and external websites.
To help your content appear in Google search results, there’s really only one choice — YouTube. Upload the video to your company’s YouTube homepage. If this is a short sizzle video or campaign promo, consider running it as a YouTube ad. With a little bit money, you can target thousands of people likely to be interested in your product.
Instagram and Facebook are the most cost-savvy ways to reach your audience, as they have the most sophisticated targeting systems for paid ads. These two channels prefer a 1x1 format for feeds and a 16x9 format for stories.
LinkedIn is a great place to run a B2B video campaign since it’s a platform with a vast pool of professionals. It also supports company-sponsored video ads that appear in LinkedIn’s main feed. To learn more, click here.
Events and trade shows are also great places to showcase your videos.