Our team partnered with members of the DEI team to create branding for “The CFA Credit Academy IYKYK”. This program was a 6-month credit education program aimed to normalize the conversation about money and boost their financial fitness. The culmination was an in-person hackathon event, where students competed for a chance to win the $40,000 scholarship. Creative material created for this project included web, print and video assets, such as, email/web banners, posters, sizzle video, and various print collateral.