inclusion forward campaign

With the growing amount of initiatives to drive diversity and inclusion across the organization, it was necessary to develop a design direction that would help bring cohesion to the growing library of Experian resources that relate to the topic. We partnered with members of the DEI team to create a brand-inspired toolkit that helps guide the design of the materials. We developed guidelines around imagery, fonts, colors and textures to help marketers and designers with the creative process. The final deliverables included a type treatment, campaign toolkit PDF and examples of creative assets.